CMS Brandbook
This project showcases how Claphere’s brandbook creates a flexible design system adaptable to different businesses through responsive websites. It highlights the use of visual modes; Light, Dark, and Brand mode to ensure consistency, scalability, and alignment with each brand’s identity.
Deliverable:
Website
Service:
Design system, Branding
Tool:
Figma, Adobe Creative Suite
When:
Created in 2023
objections
To demonstrate and test how Claphere’s brandbook and design system apply to different businesses by creating workflows and usability tests focused on delivering a consistent and scalable user experience across all visual modes
CONTRIBUTIONS
[Sole Designer]
Design System Creation
Responsive Design
Handoff Design
Q&A Testing
work process
Workflow
Researched user needs and mapped workflows to test how to the design system applies across different brands and visual modes.
Touchpoint
Output of Claphere CMS Builder, and Brandbook
Design System
Built scalable and reusable components in Figma, supporting Light, Dark, and Brand modes to ensure adaptability and consistency.
Responsive Design
Created layouts optimized for both mobile and desktop views, focusing on usability and accessibility.
Prototyping & Testing
Developed interactive prototypes and conducted usability tests to validate workflows and user experience.
KEY TAKEAWAYS
Practical and Goal-Focused Execution: Focused on results-driven design, prioritizing core functionality while allowing room for creative differentiation based on each business’s unique needs.
Adaptability for Market Demands: Ensured the platform could scale with businesses, providing a future-proof solution for branding consistency and expansion.
Check out the CMS storefront and its key features